Managing Customers

As a Global Scot, I get occasional requests from Scottish Enterprise to help with their mission to help grow companies in Scotland. As part of a 'learning journey' this week there was a Connect event, where several of us worked with the Scottish visitors. it was held in DLA Piper's SF offices, which happen to have an excellent view of the construction project for the new Transbay Transit Center.

SFcrane

Managing Customers was the content request to me. The time limit was 5 minutes, so I didn't talk about even half of the material.
Two big areas of necessary focus are Lean Startup (think small data around validating experiments, moving quickly to improve the offer to prospects based on the measured data); and Big Data, as applied to analyzing customer sentiment, to retail trends, to genetic assay and to anything else where there is a large volume of data and for which the business may be able to identify patterns.

My earlier post 'Moving to Silicon Valley' has more useful background.

Slides http://www.cunningsystems.com/custtalkNov13.pdf

Resources
http://www.cunningsystems.com/2012/11/moving-silicon-valley-eis-conseque...

http://blog.thesandpit.com/killing-the-precious-how-we-won-lean-startup-...

http://www.mckinsey.com/insights/business_technology/finding_your_digita...

http://www.forentrepreneurs.com/customer-success

http://www.xconomy.com/seattle/2013/11/06/2nd-watch-raises-23m-expand-aw...

http://www.skmurphy.com/blog/category/customer-development/

Cunning Systems evaluates product and service ideas in computing and communications. If you would like to discuss an idea, contact us at info@cunningsystems.com